Best places to buy a rental property in Wisconsin

Ranked by the engine's tracked 5-year appreciation across 27 covered markets in Wisconsin, snapshot 2026-10-29. Appreciation history is context, not a forecast.

Market	Home value	3y	5y	10y	Active listings
Appleton	$230,078	25.8%	52.6%	143.3%	-
Wausau	$348,218	26.6%	48.6%	108.9%	-
Green Bay	$344,411	26.2%	47.2%	119.3%	-
Fond Du Lac	$245,145	20.0%	43.3%	115.9%	-
Oshkosh	$218,054	24.1%	42.5%	137.6%	-
West Allis	$251,587	16.6%	42.3%	134.9%	-
Oconomowoc	$435,747	18.9%	38.8%	104.6%	-
Salem	$336,905	19.9%	38.8%	125.5%	-
Kenosha	$285,567	20.6%	36.3%	113.1%	-
Chippewa Falls	$352,124	13.9%	32.4%	100.6%	-

Full list: every tracked market in Wisconsin with 5-year appreciation data below.

Wauwatosa - 31.8%
Eau Claire - 31.7%
Pleasant Prairie - 28.2%
New Berlin - 27.6%
Milwaukee - 27.2%
Verona - 26.4%
Burlington - 24.1%
Waterford - 23.5%
Middleton - 23.1%
Mcfarland - 22.6%
Delavan - 22.5%
La Crosse - 18.1%
Fremont - 16.1%
Madison - -4.2%

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All figures are engine estimates from the LumosTerra tracked-data snapshot as of 2026-10-29. They are starting points, not recommendations - verify rents, comps and local rules before acting on any of them.

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